A research was done and it was found out that Unibet has gone high up the ladder faster than any other betting company ever. Over the last few months its cost and effective control has been rated as one of the best. A research undertaken by commercial enterprise organization has enabled Unibet to be awarded as one of Malta’s top employers. Unibet was listed best betting operators in the Malta Division earning position of best in category.

Several factors facilitated the firm to be chosen as the best betting operator. Various factors were considered such as the development of employees. This was to find out how Unibet members related with each other. Leadership was another factor which was put into consideration. This aided to check how leaders related with the workers. Their leadership qualities were looked upon and found to be quite splendid. The third factor was human resource structures. Policies made the fourth factor. The research team evaluated Unibet`s  policies and found them to be quite amazing as they were strict but precise and good for a serious company ready to do any job. The last thing to be considered was team building and the well being of every member in the organization. Employers were found to engage in everything together, no matter how hard or simple any matter was it was handled by everyone as crucial.

The officials performing the research from the `Business Leaders Malta` explained that the study taken was aimed at showing ways and conditions in which employees worked best. To add on that the environment which the employees worked in was discussed. The aim was to enable them figure out if the environment would aid the employees reach their full potential or not.

The officials at Business Leaders were mesmerized as they realized that Unibet had achieved everything they were looking for. As they won the `best in category` title, Unibet joined top Maltase employers. This includes the Microsoft and Browns Pharmaceuticals. 11^th May was the date Unibet was awarded the `The Business Leaders Malta`.

Unibet has been searching for a new European creative lead for so long. The search started on December 2015 when Unibet requested European agencies to manage the affairs searching for a new advertising campaign among the Europeans. Unibet took its time searching for a good company which would make them thrive in this business, a company that will bring forth good results. After searching Unibet found one agency which suited all their desires. They announced Karmarama as the winner of its accounts.

Karmarama is an independent marketing organization. For now, Albion which was the previous company Unibet worked with decided to end its joint with Unibet. The move was mutual and all the parties involved agreed to the terms. Basically, Albion decided not to re-pitch theirs ongoing services elaborating more that both parties had decided on a change to the creative direction.

Karmarama`s first assignment will be the launch of Unibet`s `online` series. The launch which everyone is anxiously waiting for will be on June this year. The campaign will be made available on various markets. Nevertheless it will feature on very many popular international sports personalities.

Kream who is a production specialist based in London will directly be the one to produce the June `online series` on June. The Head Of Brand at Unibet who is Alison Sams commented by saying that the reason they decided to choose Karmarama was due to its untraditional approach to advertising. He also added that the firm matched Unibet`s “By players, for players” motto. He concluded by saying that Karmarama has god officials with great attitude toward work and Unibet is privileged to work with such a focused firm.

Jon Wilkins the executive chairman at Karmarama said that Unibet is ready to work with their customers and are very happy to work with everyone internationally.

Most betting firms have tried to make them popular to many clients across the globe via a number of ways. Sponsoring major event or major teams are one of the many ideas that these firms have incorporated. The Unibet has initiated one strategic step in the process. The Netherlands National Cycling Association (KNWU) claimed that Unibet, a renowned European Online bookmaker will be their official cycling sponsors.

The KNWU and Unibet struck a deal that would see the latter being the main sponsor of the Netherlands cycling for four consecutive years as from 2017. This comes after the KNWU unveiled their team jersey that is orange in color with six green dots that symbolize the main logo of Unibet.

Nonetheless, the official confirmation as the only sponsor of Netherlands Cycling will have to wait as the bookmaker still awaits the decision of the Dutch online gambling market in whether or not the firm should be awarded with operational license.

The KNWU Chairman Marcel Wintels told the national media that he was eager to welcome with open hands the bookmaker into Dutch cycling claiming that this sponsorship was very important in the continuity of cycling sport in Holland.

He said that having to finance the sport is one of the complicated areas where the association has faced. The sport must try to undertake another dimension in coming days as they cannot just rely on their present associates.

The KNWU heads claimed that they were for the position that the bookmaker is in regards to the Dutch online betting market. The bookmaker which has is base in Stockholm; Sweden had earlier stipulated that if given a chance, it would enter the licensed Dutch market under the stipulated rules.

Nonetheless, this has gone astray in the nation as a number of parliamentarians have claimed that the firm must comply with the fixed 29% tax revenue to be forwarded to the government account at the end of every financial year. This seems to be an unfair ruling for Unibet.

There have been questions on whether the online betting agenda will be put in an election during the National Elections for the nation which is scheduled on the 15^th day of March 2017.

Unibet is a betting operator that has since its initiation grown and expanded not only within itself but also in its outside market. The Stockholm, Sweden based firm has seen its fame spread across the European nations and in the end, the company will have a worldwide public at hand. Unibet has continued to make this possible by striking deal with various firms.

Recently, the firm took over a Malta based betting operator iGame Holding Plc in a deal that was worth €59 million (£41 million). This is fundamental to its revenue maximization given that iGame had recorded income totaling up to €13.7m with the addition of €4.7 million from the H1 2015 EBITDA. Its clients also had risen in the same period with it registering over 75,000 new clients.

With this in mind, the publicity of Unibet has been on the rise and this meant more clients will register and generate more income. To add on this, Unibet claimed that it had initiated a fresh campaign going by the title “Luck is No Coincidence” which would be broadcasted live in all its operators in the market as from October this year.

The production of the campaign has been accorded to UK creative agency Signal in making it perfect. The main purpose of this campaign would be make the public have a deep understanding on the features that are offered by Unibet products and services. This would in turn bring about the clear client experience in the sports betting arena.

This campaign has showed appealing reception to clients in its base nation of Norway and this will prompt the firm printing, digitalizing as well as airing it in TV network in its main client territories in the next couple of weeks.

Unibet UK County Manager Phillip Manzi claimed that he was sure that all gamblers as well as sport fans will have the passion towards this campaign and this would propel forward the consciousness and development of Unibet and the offers awarded by the Sportsbook.

This European crusade will work together with already in existence UK Unibet advert campaign the “Frozen Moment” which was initiated back in April. It will pass through Belgium as it spreads its fame across Europe.

The recently announced deal that would see the merging of Paddy Power as well as Betfair would be classified as the biggest amalgamation ever in the history of online betting. This deal brings a clear example of how different companies are joining hands with attempt to clampdown governments as they take the centre stage in the betting markets. This has actually motivated other firms to initiate the step in attempt to maximize their profits.

The director to online betting research in Nottingham Business School in England believes that the merging together will expose companies in a vast technology and market scales as they try to push to digital platforms. This will keep the company in a fore front in the current stiff market. The amalgamation between Paddy Power and Betfair comes after the two firms had earlier strike a deal that was believed to be of $9.1 billion.

Warwick Bartlett, chief executive of researcher Global Betting and Gaming Consultancy claims that the ultra-competitive market is calling for its consolidation as various firms try to have an elaborated scale as well as being on the right track from the divides.

There is yet another deal that is on the brink of happening between Betsson a Swedish based firm as well as Unibet Group based in Malta. Several other firms have opted to merge in attempt to ease the burden as well as cost of keeping up with the competitive market. This comes after Ladbrokes claimed that it has acquired Coral group and is on the verge of acquiring Bwin.party Digital Entertainment after it tabled a bid.

According to betting analyst, the 20pc shared by the markets of both Paddy Power and Betfair would be instrumental in creation of the fastest growing business. After the completion of the merging deal, the Paddy Power stake holders will be entitled to a 52pc while 48pc will go to Betfair stakeholders.

His merging which is estimated to have a total of combined €1.2bn would only come second to Bet365’s €1.7 billion. David Jennings, an analyst at Davy in Dublin claimed that the combined product offers will be top in the list among others and this will be a fundamental place to create back their potential.