With 2015/16 around the corner, English top flight team West Bromwich Albion has struck a deal with a new sponsor TLCBET which would see the company be their main guarantor.

With this TCB has officially become the club’s main sponsor and it initials will be present on West Bromwich’s jerseys this coming season. This becomes the second time these two partners have come together. Their first time came back in 2013/14 season when they signed on an Asian Betting Partner.

TLCBET is a newly form of TLC178, an operator based in Asia that mainly deals with offering online sports betting as well as casino games. Its main owner is Welton Holdings that has also in its possession the Fun88. The company is very prominent among the Chinese gamblers for its welcoming attitude towards clients as well as its new innovative strategy in the marketing industry. Not only did the deal cover the naming of the shirts but also goes a step further to incorporate some other rights and activities that are aimed to see the progress of both Albion and TLCBET in main markets.

Albion’s Sales and Marketing Director, Adrian Wright claimed that he was pleased to see a company like TLCBET agreeing to partner with his club and the two would work shoulder to shoulder in seeing their recognition across the globe. He added that the fact that TLCBET is an international company that has more followers in Asia, the club with be on the gaining side in delivering stipulated objectives.

Adding more to the issues, Brand Director of TLCBET Mike Chong claimed that he was happy to refresh a new deal with West Bromwich which involved jersey sponsorship. He went on to claim that this deal will bring more fame from every corner of the planet for TLCBET. This mutual deal will see the club have a more fan base in the East.