The newly announced deal that would involve the merging of Paddy Power as well as Betfair have received a warm welcome in the market with Betfair’s shares going up by 18% while those of Paddy Power rising by over 15%. On the other hand, there has been a decrease in shares for both William Hill and Ladbrokes.

A writer Jonathan Guthrie of the FT Lombard column claimed that the association is aimed at maximising profits deemed to reach over £5bn. He claimed that both firms have to do well considering their multifacetedintegrations of systems as well as cultures. However, this should not be given so much hope as it may end up like the case that was portrayed by the amalgamation of Quantities Easing which Lombard was giving much anticipation.

According to Cavendish Corporate Finance, there are more deals that are expected to be strike between various betting firms. Among them the Bwin and GVC/888 deal awaits as well as Ladbrokes and gala Coral deal.

Jonathan Buxton who is the Head of Consumer and a partner at Cavendish Corporate Finance claimed that the new merger between Betfair and Paddy Power forms the beginning of other expected deals to be strike by various betting companies. Increased regulations as well as tighter overheads are seen as two main loggerheads that affects M&A. This comes even after the betting business playing a bigger role in UK’s GDP with over £2 billion annually. However, this is not enough as parliamentarians have fought the non-complying betting firms that are based offshore in attempt to evade taxes. He added that to be on the gaining side, the betting firms have tried to make sure that securing economies of scale as well as cost saving is their number one priority.

Jason Trost, CEO and Founder of betting exchange Smarkets, is not pleased with the amalgamation processes and claims that Betfair should stick with its exchange model rather than indulging in other businesses. He added that it is not advisable Betfair to form alliances with antiquated bookmakers but instead should cuddle to the value added. This will definitely bring in short-term shareholder value as well as lack of innovations.

South Australian senator has been on the front line in fighting the illegal online sports betting as many shares his view and claim that credit by sports betting firms to clients should be abolished, there should be incorporation of tighter laws and existence of a national self-exclusion register.
Senator Nick claimed that many clients have been targeted as preys to these betting firms that give betting credit which is used as a hook to uninformed clients. The released Monday report referred to as the “Duds, Mugs and the A-List” claimed that for the better betting in Australia, credit extension by online betting companies to bettors should be abolished.
According to the Financial Counselling Australian Policy manager Lauren Kevin, the sport betting firms should be prohibited from according clients with credits and later in six weeks time sue them at the courts. This will be accompanied by the inclusion of tighter betting rules that would oversee successful betting as well as the incorporation of a national exclusion register. The wagering companies should also restrain from sharing personal information for its clients from one company to another. This comes as a result of client being manipulated and enticed by another betting firm in resuming betting after he becomes a cold bettor.
The Australian Wagering Council (AWC) who corresponds to Unibet, William Hill Group, Sportsbet, Bet365 as well as Betfair claimed that it would support the national credit register but opposed the abolishment of the credit arguing that it is not evident clear if sports betting have been the main reason that people are becoming problematic to their lives due to betting.
These betting firms have the tendency of incorporating credits to their clients and have subsidiaries everywhere in Australia. For instance, William Hill has its subsidiaries such as Tom Waterhouse, Centrebet and Sportingbet. On the other hand, CrownBet comes from its former brand BetEasy which is under the managerial hierarchy of James Packer’s Crown Resorts. UK based Ladbrokes has several subsidiaries among them Ubet and TabCorp. All these firms have been chasing bettor’s dollar day in day out and when ones runs out of money, he is accorded with credit for redemption which in essence will only inflict more harm and stress on him.
However, states in Australia should take up the initiative of banning credit offers by these firms and follow the footsteps of Victoria State.

Horses racing betting fans have a reason to smile as new inventory has come to their side. At The Races has invented and incorporated a new app that would be downloaded for free across all iPhones and Android devices. The new app will let horses racing fan access some basic information such as news, betting services, tipsters, video form, Timeform analysis and race cards.

This new At The Races app will come hand in hand with the most exciting features brought to customer’s smartphones and tablets. It will integrate UK’s largest racing TV channel as well as websites that would be readily and easily accessible to them.

Along with inclusive news service and racing cards, the app will also present an array of unique features such as Scrolling instantly to the finish of a race; one would See Timeform comments, Compare odds directly within the app, Catch up on favorite ATR TV shows on demand, Access full account history and bet seamlessly within the app, Access an archive of over 12,000 races, Select the best value from three leading bookmakers, Tap for more in-depth form and career histories and Watch race replays.

Other amazing inclusions include the viewing of each ATR race moments after they are finished. Also one can access the ART TV programs such as Racing Live and racing News when demand arises.

This new app will allow clients to compare betting price rates across three major betting sites and get the best betting value. The three betting firms that one would compare their prices at their smartphones and tables are William Hill, bet365 and Ladbrokes.

The Chief Executive of At The Races Matthew Imi claimed that it was with pleasure to incorporate a new up to the At The Race platform which takes it to another level. The contents of the app are featuring comprehensible devises which has brought more than 2.5 million TV Races viewers. This will play a major role as they try to make the sport popular, easily accessible as well as bringing positive growth and returns to racecourse associates.

According to an Australian newspaper, “The Australian” Ladbrokes and bet35 feature that is called the ‘click call’ is under investigation. The investigation is being carried by the International Police commonly known as the Interpol. This features has seemingly draw controversies across the betting arena.

The case was referred to the International Police by the Australian Federal Police who had been given the directive to carry out the investigation on the bookmakers by the Australian Communication and Media Authority that is abbreviated as (ACMA). The Australian Federal Police have decided to refer the case to the Interpol as the websites in Australia were apparently all operated remotely by the bookmakers. The Police are now investigating another bookmaker William Hill whose website was operated locally unlike the other betting service providers.

The Authorities in Australia have investigations underway on claims that this bookmakers that are of British origin are acting in violation as they had breached the laws on the Gambling Act of 2001. This law prohibits the betting on five platform although it allows the betting on a by use of phone for betting. The feature was first launched by Ladbrokes Australia and William Hill in the month of April. Since its establishment it has brought controversy mirroring other live betting functions as it enables customers to be able to connect to team markets all through a microphone.

Other bookmakers in the UK have said that the mechanism they use is under the Gambling Act Provision of 2001, where the wagers by the customers are only processed if the customer approves of the selections they have made. ACMA responded to this by posting new guideline that the call feature did not involve other service providers that has customers using the normal telephone services which is a requirement according to the act.

In this month the ACMA proceeded to pass the investigation to the Federal Police with claims that it was a breach to the laws of the nation and they were the right force to handle this as the communication agency could not advise on the matter. With this the UK bookmaker will therefore be forced to drop the feature that it offers to its customers until the matter has been sorted out.

With the start of the new premiership football season around the corner, William Hill has made an announcement of a £50 million jackpot in the Prem Predictor. This would be on for grabs among their customers and would in a way draw new punters to this renowned bookmaker.

On the jackpot, players and customers of William Hill will be required to place a correct prediction on the positions for all the 20 Premier League clubs in the table and with win £50 million. There is a price of £2 that is charged per prediction and a maximum of 250 entries per individuals and the whole competition allowing a maximum of one million entries.

The UK bookmaker has plans to boost their marketing and reach many customers. Punters will be allowed to access the betting website and the Prem Predictor feature that would apply through the digital spectrum through TV verticals and mobile phones. With this they hope that this feature will be able to reach many of their customers at the comfort of their homes.

William Hill made an official statement on the release of this new feature and in it they said that with the new feature they were giving their customers a chance to win the £50 million. But in an addition to this a customer or customers who will have the most right prediction by that time of the season will stand a chance to walk away with hundred thousand euros. In the event that there will be more than one entry with the same number of predictions then the amount will be shared equally among them.

In addition, if at the end of season there are more than one successful predictions and their entry then the amount will have to be equally shared among the customers with the successful predictions. But if there is no successful prediction on the jackpot then there is no winner on the £50 million. However there is a consolation price that will be offered by William Hill on those who made the most successful entries. The amount of the consolation stands at £100000.